Your MarTech Stack – Develop, Audit, Evaluate

By Brenna Lofquist, Senior Marketing Consultant at Heinz Marketing
Tools and technology play an important role in sales and marketing, without them our jobs would be very manual and tedious, we’d probably be missing out on big business opportunities as well. The ever changing and rapidly expanding technology landscape provide infinite tools and technology to choose from.
As you think about your marketing and sales technology stack, here are some questions to consider:
Do you have the correct tools and technology for success?
Do you have multiple tools that accomplish the same tasks?
Are you missing an important piece of technology that could automate processes and make your organization more efficient?
If you don’t know the answer to any of these questions or you answered yes then keep reading!
Let’s take a look at the current martech landscape and then we’ll get in to how to audit your current tech stack and things to keep in mind