How to stop ignoring your best source of new revenue
Remember the Johnny Lee song, “Lookin’ For Love”? The lyrics perfectly sum up the most common B2B lead generation mistakes:
“I was lookin’ for love in all the wrong places,
Lookin’ for love in too many faces,
Searchin’ their eyes and lookin’ for traces,
Of what I’m dreaming of.”
Are you looking for your B2B sales leads in all the wrong places? Is your sales team searching too many faces, looking for traces of prospects, instead of narrowing the search to recruit only your ideal clients?
I bet they are, and in doing so, they’re clogging up your pipeline with cold leads and ignoring your best source of new business—current customers.
New business is harder and harder to come by. During these pandemic times, there are fewer opportunities and more competition going after the same exact business. How do most companies ramp up their B2B lead generation