• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

Your B2B Lead Generation Sucks … 5 Reasons Why

Joanne Black - 25 June 2020

How to stop ignoring your best source of new revenue
Remember the Johnny Lee song, “Lookin’ For Love”? The lyrics perfectly sum up the most common B2B lead generation mistakes:
“I was lookin’ for love in all the wrong places,
Lookin’ for love in too many faces,
Searchin’ their eyes and lookin’ for traces,
Of what I’m dreaming of.”
Are you looking for your B2B sales leads in all the wrong places? Is your sales team searching too many faces, looking for traces of prospects, instead of narrowing the search to recruit only your ideal clients?
I bet they are, and in doing so, they’re clogging up your pipeline with cold leads and ignoring your best source of new business—current customers.
New business is harder and harder to come by. During these pandemic times, there are fewer opportunities and more competition going after the same exact business. How do most companies ramp up their B2B lead generation

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler Training
Amy Franko
Assessments 24x7
Integrity Solutions
Kurlan & Assocs
Membrain
Mereo
Objective Management Group
Salesforce
Sandler Research Center
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2022 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative