So you’ve gotten your new deck, perhaps some talking points, or even a full script. You may even have seen another team member deliver the pitch or presentation. Now the challenge you’re facing is not quite the magnitude facing Hamlet, but it can feel quite daunting:
To memorize…or not to memorize?
Many salespeople tell me they don’t want to memorize their pitch because they want it to be more conversational and fear sounding canned or phony.
It’s a common misconception that memorizing lines or too much practice will cause you to sound like you’re performing bad Shakespeare. But if memorization was the cause of bad line readings people wouldn’t shell out millions of dollars to watch actors in film, on television and at the theater.
That canned type of delivery you fear has more to do with A) Not investing the time necessary to put the script into your own words, or B) Improperly