Customers don’t like to be told no. Any request or complaint that is met with a negative response may only add fuel to the fire. That’s why I’ve been intrigued for years by Cameron Mitchell’s philosophy—and also the title of his book—Yes is the Answer! What is the Question?
Why did I wait so long to write about this? I have addressed this topic in several other ways. For example, one of my favorite business strategies is “one to say YES and two to say NO”, which is all about empowering employees to say “yes” to customers. What made me want to write about Cameron Mitchell’s concept now is that I recently had the opportunity to interview Cameron and learn directly from the “Master of YES” himself.
Cameron Mitchell is the founder and CEO of Cameron Mitchell Restaurants. There are about sixty of them and they are recognized for great food and
