Writing Tips for the Modern Marketer

By Brenna Lofquist, Senior Marketing Consultant at Heinz Marketing
Writing is a skill you can always use and one you can continue to improve on. I know I am not the strongest writer when it comes to business and marketing related pieces so, I’ve been on a mission to improve my skills! You might remember a previous post I wrote on email writing tips but I have set out to learn even more.
There’s much more to think about when writing for marketing purposes compared to writing for yourself. Who is your target audience? What do you want them to do? What’s the tone of the message? And then when you add that you are writing for a client, that amplifies the difficulty. However, we aren’t going to get into that today.
In my attempt to improve my business and marketing writing, I have enrolled in Marketing Profs’ Marketing Writing Bootcamp and wanted