Would You Fight to Make Your Customers Happy?

These are the kind of people—and the kind of company—you want to do business with.
 
First, a little background. I was having a conversation with a colleague and came up with the idea that you shouldn’t have to fight with a company to get your problem resolved or for them to make you happy. They should want to make you happy.
Just a couple days later I saw this idea in action, but with a twist. I was on a customer support call with a software company and their rep said, “I’ll need to talk to my manager. I’m on your side, and I’ll fight to make you happy.”
Did he just say he would fight his manager to make me happy? This is the customer service rep I want to talk to every time I call the company. This is the person I want on my side. This is my “new best