• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

Words Matter – More Than Ever!

Anne Miller - 7 November 2019

“Torn from the headlines,” as they say. If you didn’t think “Words Matter – Make What You Say Pay!,” check out this article written by Arick Wierson, an Emmy Award-winning television producer and current political advisor, about the language being used in the impeachment hearings (you can skip the video). My point has always been that, when talking to buyers, bosses, colleagues–or to the public–the outcomes we realize are frequently, and, sometimes profoundly, determined by the meanings and associations in the words we choose to use.
Choose Carefully
You may recall a famous study that was done years ago which asked college students how fast a car was going when it “smashed,” collided,” or “ran into” another vehicle.  Depending on the verb used, the answers were consistently higher with the “smashed” word choice. Different meanings, different associations, different responses.
A second example: When you are in a restaurant, if you want a steak,

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler Training
Amy Franko
Assessments 24x7
Integrity Solutions
Kurlan & Assocs
Membrain
Mereo
Objective Management Group
Salesforce
Sandler Research Center
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2023 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative