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WILL VS. SKILL

Lisa Leitch - 5 November 2020

To ask a customer a tough question about their budget, which do you think would be most required – WILL or SKILL? Which would be needed most in order to secure 10 new clients in 2021?
Both will and skill are needed in order to be a successful Sales professional – and a lack of either one will show in sales performance. Will is an individual’s desire & commitment to the next level of sales success based on attitude, incentives, confidence, and personal feelings to achieve this success level. Skill is the combination of a Sales Professional’s aptitude, natural talent, sales training and experience.
So is WILL or SKILL more important in order to finish off 2020 strong and accelerate the recovery? 
If a salesperson has low WILL, it is attitude related and does not mean that they are lacking any technical sales skills or are not capable of sales success. Lower will

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