Why Your Sales Enablement Tools Aren’t Working and What You Can Do About It
leadershipteam
Thu, 11/01/2018 – 20:00
We live in the age of technology, innovation and disruption. That also means we live in the age of increased temptation to chase squirrels and shiny objects, many of which do little or nothing to accelerate revenue growth.
Don’t get me wrong. There are some great sales enablement tools that make salespeople more efficient and smarter in their prospecting and selling efforts. But technology alone can’t generate more business with the right clients.
A CRM tool can’t make a phone call for a salesperson. Only the salesperson can reach out and conduct a professional exploratory sales conversation.
That requires training and coaching.
A CRM tool can automate marketing outreaches. A salesperson still needs to write customized, compelling sales copy that speaks to the buyer.
That requires training and coaching.
Your lead scoring systems can provide you with data