Why Your Customers Are Leaving You.

This week I moved my business from one of my long-time vendors – hired someone new. The new vendor is not any less expensive, does not have a better product and is actually slightly less convenient to work with in terms of availability and response time.
So why did I move? Good question and an important one to know the answer to if you want to know how to succeed in today’s marketplace. I dropped my long-time vendor, moved the relationship because I didn’t feel that my long-time vendor valued my business anymore. I still liked him, even liked the product, and found him responsive when I reached out. However, I can’t remember the last time he showed a genuine interest in my business.
Now that may seem obvious, but I challenge you. When was the last time you called on your long-term customers just to check-in? When was the last time