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Why You Need to Pick Up the Damn Phone!

Joanne Black - 12 March 2020

Do you have an allergic reaction to the phone? Get over it.
I published my second book—Pick Up the Damn Phone!—in 2013. I was alarmed that people had stopped talking to each other. I was perplexed by their over-dependence on technology for practically everything—even to the extreme of texting someone “I love you.” Yep, that’s for real and sent me over the top. I think such personal communication should happen in person, and so should important business communications. That’s how you build and maintain the kind of relationships that help salespeople close deals.
The subtitle of my book says it all: “How People, Not Technology, Seal the Deal.”
Digital communication works wonders for many aspects of our lives—making dinner reservations, scheduling appointments, ordering products or meals online, booking travel, confirming meetings, etc. It saves a huge amount of time and helps us avoid miscommunications. How many tedious emails have you received, knowing you

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