Why Women in Sales Don’t Want to Work for You

In honor of International Women’s Day, how can your sales team attract more female rainmakers?
It was 1936. My mom graduated with a degree in finance from Syracuse University, but she couldn’t get a job at a bank. They didn’t hire women, not even as tellers. That was 16 years after the 19th Amendment to the U.S. Constitution granted suffrage for women. We’ve come a long way since then, but some industries and professions still have miles and miles to go.
There’s always been bias against women in sales, and anyone with different color skin, ethnicity, or beliefs than decision-makers and hiring managers. Today, many organizations genuinely want to change that, either because it’s the right thing to do or because it’s the smart thing to do for the bottom line. Nearly 80 percent of Fortune 500 companies have implemented rigorous initiatives to hire more women, according to PwC.
Whatever the reason for the change,