Why This Bias Should Matter to the Modern Seller

What’s the last thing you read or watched today? It may impact your sales success and the success you create with your clients more than you think.
Carmine Gallo writes about a bias we all need to be aware of, the availability bias. He defines availability bias as using the information most readily available to us to inform our views of the world and of the future. That video you just watched, the article you read, or the last person you were around (virtually of course), makes a difference.
What tangible impact does this bias have on our sales success and that of our clients?
If we’re taking in information that’s only curated to our preferences and beliefs, versus seeking out diverse (and trusted) sources of information and opinions, we’re at risk of not seeing different perspectives. We risk not being able to create and share fresh ideas with our prospects and clients.
If