We’ve more than likely had people in our lives offer us advice or have given feedback that sticks in our mind. Possibly because it was repeated enough times that we had no choice but to remember it, or probably because there was an element of truth behind the message.
In my case it was a sales manager who would use the phrase, ‘Attention to Detail’ quite regularly. Now this had two angles – either he was a perfectionist who had to cross every t and dot every i, or I made mistakes that had the potential to cost both the company and my reputation. If the truth be known, it was probably a bit of both.
And today, in this competitive arena we play in, every little nuance, every tiny detail and distinction, every minute shift in shade, tone and gradation leads us closer to our goal, or further from our goal.
We
