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Why the Science of Our Decision Making Is Not Always Black and White

Bernadette McClelland - 19 August 2018

It was a very simple decision between two very simple choices – Do I choose the carrot cake or the friand?
I chose neither, and it had nothing to do with calorie counting. In fact, I don’t actually know what it was that made me so uncertain.
Whilst I wasn’t an anxiety driven mess because of my indecisiveness, it did cause me some angst for a few seconds. It rattled me – not in making the decision itself, but the fact that I couldn’t make the decision.
And I thought WOW! This was so simple and insignificant, and it got me thinking about the millions of decisions we make, or don’t make, every single day, minute by minute.
Those that we don’t think twice about, and those that cause us stress and confusion. What causes this, what is the impact and what can we do about it to make us more effective?
How is indecision

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