Why Salespeople Fail to Reach Their Sales Goals

Our research has shown that there are five factors that affect whether or not someone achieves their sales goals
New Year’s resolutions. They’re a January ritual that is almost always followed by the February ritual of abandoning them.
Statistics show that each year, just 8% of people will be successful in keeping their resolutions. Another 24% have never succeeded and fail on their resolutions every year.
Why do the vast majority of people abandon their personal and professional goals and settle for less?
It seems like that’s the perennial question for those who are responsible for sales training development and management. Every year, they see the same patterns repeating themselves. Sales reps have been through training. Their managers work with them to put goals in place at the beginning of the year. The salespeople are excited about the huge potential ahead of them—there are so many clients who need the organization’s products, services and expertise! And then,