In our on-line world today, it’s easy to think that relationships aren’t as important as they used to be. I feel strongly that it’s the opposite, actually. Relationships are more important than ever, because most everything else in life has become automated.
The power of the relationship is trust and confidence as well as what that means both short and long-term. With a variety of options in the marketplace, a customer can find anything they want without ever connecting with a salesperson. The reason why this is a problem is because it’s limited to what they already know or what they learn from the internet.
Why Relationships Matter in Sales:
Think about your current customers, past customers and even solid prospects. How many of these people do you also have a great relationship with? I content that there is a direct correlation between the customer’s lifetime value and the relationship between the customer
