This question drives me nuts! Frankly, it’s sad that people even think about asking it. Unfortunately, it is true and I see too many salespeople lying time and time again to other salespeople.
The concept of social media being the fastest way to grow your business is one of the many lies out there. I just had a phone call with a salesperson for a small business. Although he’s been in sales for 10 years, he is struggling.
The salesperson shared that he spent the first 9 years focusing on social media. The pain of the conversation came when a new competitor entered this salesperson’s space 2 years ago. Today, that competitor is getting all of the business. The salesperson admitted that the reason for their competitor’s success is focusing on selling rather than social media. I want you to think about this for a moment: one business relying on social media
