Are your customers really bad, or do their expectations just not line up with yours? Bad customers are a result of failing to establish expectations with the customer that align with what you deliver.
Watch this 35-second video: “Do You Have Lousy Customers?”:
At the end of a month, a quarter, or a year, it is crazy how quickly salespeople make far claims that go way too far all because they are chasing a number. This happens when the customer starts thinking the expectations are “x,” when in reality, they are “y.” I call this stupid selling on the salesperson’s part. The salesperson may make their number, but all they’ve done is set themselves up for a major problem in the weeks to come. Many times, the issue doesn’t come back to haunt the salesperson immediately. Instead, the problem hits customer service or others in the company first.
A customer makes a major
