Discounting is not a viable prospecting strategy! If you think you can fill your pipeline and create great customers with a low price, you’re setting yourself up for failure. Go ahead and cut your price and go ahead and tell yourself you will do it just this one time. Liar! There is never just one time! Once you cut your price to close a deal, you’ll find yourself doing it time and time again. Even worse, the customers who you give the lower price to will expect the lower price the next time they buy.
Watch this to get the inside scoop:
Congratulations goes out to your customers who did pay full price; you just turned them into suckers. Nice job! Get yourself the t-shirt, the discounted one! With each discounted price you give, you are saying you don’t need the profit. The 10% reduction in price may very well end up
