Why Curiosity Is Critical for Sales Success

What is 7427466391?
Imagine if you saw this on a billboard along your commute route …
What would you do? Roll your eyes, think this is nonsense, tell others about it, or go to the site and find out what’s going on?
The curious solved the equation (answer: 7427466391.com) and went to the site, where they found another equation. The few who solved it learned the secret to the strange billboard. It was actually a recruitment ad for Google, and they were invited to submit their resumes. As Eric Schmidt, former Google CEO, once put it, “We run this company on questions, not answers.” Google was looking for the trait of curiosity.
But curiosity isn’t just important at innovative tech companies. It’s also key for sales success. Top salespeople ask prospective clients lots of questions to get to the real problem. They work collaboratively with their sales team, customer service team, product team, marketing