• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

Why “Content First” Salespeople Have an Edge

Tibor Shanto - 9 May 2019

The Pipeline Guest Post -Susan Varty
Imagine you had everything you needed to say at your fingertips. All the customized emails, personalized messages, all the marketing materials, all the product benefits, and all of the relevant articles you would love to send your prospects.
Wow. That is a dream indeed.
As a salesperson, all interactions require content. From the initial outreach to follow-up touch points, we use a wide range of tactics and approaches. We spend a lot of our days crafting the perfect content to be persuasive and engaging but is it getting results?
This is not an easy path, but content can amplify your efforts and create a continuous pipeline of meaningful conversations that can lead to more sales.
Keep in mind that only specific types of content builds rapport and trust so that people feel safe “from pitches” and want more:
Ego-driven content. Not your ego – but your prospect’s ego. What

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler Training
Amy Franko
Assessments 24x7
Integrity Solutions
Kurlan & Assocs
Membrain
Mereo
Objective Management Group
Salesforce
Sandler Research Center
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2023 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative