Why Coaching Causes Some Sales Managers to Hold On for Dear Life

Over the past few months I’ve been coaching 30 sales leaders from 3 companies and while most are trying their hardest to do everything I recommend, apply everything they learn, and coach as instructed, there are several that don’t follow through and fail to move the needle for their teams.  A few don’t want to be coached.  A few don’t think they need to be coached.  A few are too proud to be coached.  A couple are too mentally challenged to be coached.
Avoidance aside, there are six scientifically proven reasons for their struggles and I’ll share them with you here.