I get asked this question far too often and it’s actually one of the main reasons why I wrote my new book, A Mind For Sales. Prospecting starts with your mindset and how you look at it. If you tell yourself you can’t, guess what you won’t! The prospecting solution contains multiple answers. I’m going to break them all down for you here, but a quick summary is two words: mind and process.
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Effective prospecting comes down to aligning your mind and your process. You can win with having one much stronger than the other, but over time, the imbalance will wear you down. It’s like your car always wanting to steer hard to the left. You can still drive the car by compensating in pulling the wheel to the right; although, eventually you will wear down the tires, the steering and other parts of the car. When the steering is properly
