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Why are Salespeople Afraid to Sell? How to Overcome the FEAR of Selling and Prospecting in 5 Minutes

Keith Rosen - 4 December 2019

Does the idea of prospecting scare you? Are you a fearless salesperson or do you procrastinate the activities that will enable you to achieve your sales goals? Even if you’re hiding behind Social Media as your primary lead generation strategy, you eventually need to speak with every prospect! Here’s how to overcome sales and prospecting reluctance permanently to become a fearless rainmaker and prospecting prodigy.
Are you aware of the limiting thinking you may be harboring towards selling, cold calling and your prospects? When salespeople resist business development activities, such as cold calling, or even asking for referrals, a typical response from many sales managers is to provide additional training, role-playing, a revised presentation, or more qualified prospects to call on as the solution to improving prospecting results and productivity.
Granted, salespeople do report an increased level of confidence and a decrease in prospecting reluctance when they’ve been provided with the right

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