Do you know exactly what to say in the first 30 seconds that captures someone’s attention so succinctly and effectively that they want to talk with you and are actually asking for more? If you’re like most salespeople, the answer is probably, “No.”
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If you’re attempting to prospect without sharing the measurable, intoxicating end results of what you’re selling that builds an impenetrable case around why a prospect needs to listen to you within the first 30 seconds of a call, then it’s no wonder why you’re finding prospecting to be such a challenging and frustrating experience.
The Global Selling Conundrum
It’s not a surprise that most salespeople don’t get past the first 30 seconds of an initial prospecting conversation before the prospect cuts you off and says, “Not interested,” or you hear “Click.”
To
