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Who Moved My Sales Cheese?

Colleen Stanley - 10 April 2020

Who Moved My Sales Cheese?
leadershipteam
Fri, 04/10/2020 – 09:59
Authored by:
Dr. Spencer Johnson wrote the bestselling book, “Who Moved My Cheese?” in 1998. Today, the content remains quite relevant because many of us in sales are asking:
Who moved my sales cheese?
The book is a parable about four characters. Two are Littlepeople “Hem” and “Haw” and the other two are mice, “Sniff” and “Scurry.” The all lived in a maze, but managed to find cheese at Cheese Station C. They were happy and comfortable with visiting this station each day until one day, they showed up and there was no cheese.
Someone moved their cheese!
They had different responses. Sniff and Scurry weren’t that surprised because they’d been watching the cheese supply slowly dwindle. And because they’d been paying attention, they were prepared for the change and immediately took on the big

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