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Which is More Effective: Your Prospecting Plan or Going to a Casino?

Mark Hunter - 18 July 2018

What’s your answer?  Be honest with yourself when you answer.  I hate to say it, but I suspect going to a casino may very well be more productive.  At least by going to the casino, you may have some fun if you enjoy gambling.
Look at the results you achieve with your prospecting, and I bet the odds are worse than you’d find playing roulette. For some of you, your results may even be worse than slot machines. We need to be honest with ourselves and realize that’s a crazy way to make a living.  If our odds are worse than a casino, there’s little chance we’ll be in sales for very long. Maybe this helps to explain the high turnover that exists in the profession.
Below are a few questions you need to ask yourself:
Is my process built on activity or achieving results?   We can’t rely on numbers to tell the story. It’s

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