• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • Top Sales Books
    • Submit a Sales or Marketing Book 2025
    • Top Sales Books 2024
    • Top Sales Books 2023
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

Which is Better: the Big Sales Pipeline or the Narrow Sales Pipeline?

Mark Hunter - 25 October 2019

Since our first day in sales, we have been taught to have as many leads as possible. We’ve also been told when you think you have enough, keep going and get more. It’s like saying your goal is to eat as much food as possible and don’t stop eating regardless of how full you are. Both of these activities are stupid. I’ll assume that you can handle the eating one on your own, so let’s deal with the lead issue.
Which is Better the Big Sales Pipeline or the Narrow Sales Pipeline?
 
 
The answer is not more leads, but better leads. You want fewer leads that you can spend more time with. Your most valuable asset if your time, and you can’t afford to waste spending all of it doing nothing but managing a list of names that have zero value to you.
Ask yourself who your ideal customer is. Then, look at

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler
Assessments 24x7
Integrity Solutions
Kristie K. Jones
Kurlan & Assocs
Membrain
Mereo
Women SalesPro
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2025 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative