When It Goes Sideways – A Book with Swagger

By Tibor Shanto
Sometimes things fall into place even during a pandemic. This coming Monday, May 11, I have the pleasure of having Jeff Bajorek as my guest on the Sales Scrum podcast. It turns out that since that was recorded, he has written a new book you will want to grab. It’s called When It Goes Sideways, a book with swagger. Before we dig in, some of you will know Jeff, he is a consultant, author of The Five Forgotten Fundamentals of Prospecting, co-host of The Why and The Buy Podcast. Jeff wants you to Rethink The Way You Sell, and do it with swagger.
I am going to let you read the book, and certainly listen to the podcast, but this is a guide for the current times, and how to sell at the best and worst of times. What’s great about the book is while it provides clear steps