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What’s The Value Of Your Name?

Mark Hunter - 18 January 2019

What company do you work for? The name of your company is seen in your email address, email signature, business card and many other places. I can even look at your profile on social media and see the name of the company you work for.
This begs the question: what’s the value of your name? I am not talking about the name of the company you work for. I am referring to your individual name. What do people think of when they see your name? The company or who we work for might change, but our personal name will always remain the same.
The value of your name is a reflection of who you are. It says a lot about you. I suspect you’ve all heard the name Nordstrom, the name of a very up-scale clothing store. Although it’s publicly traded, it’s actually run by the Nordstrom family. If you know anything

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