By Lauren Dichter, Marketing Consultant at Heinz Marketing
So much has changed over the past few months, yet we soldier on.
But not in the same way as before; we all must adjust our priorities and actions to effectively handle these odd circumstances. In addition to this being true for everyone in their personal lives, it’s also true for B2B marketers and their businesses.
Compared to before COVID-19, CMOs are now switching strategies and doubling down on others.
To understand exactly how much has changed for CMOs and in what ways, we went back a couple of years in our blog post archives (Fall 2018):
Read on to see what’s currently keeping CMOs up at night and what they’re doing about it today, as compared to before our lives flipped upside-down:
Then, CMOs were thinking about how to implement and perfect an Account-Based Marketing
Now, CMOs and their teams are still focused on ABM, but to an
