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What’s In Your Prospecting Plan?

Mark Hunter - 20 December 2019

Have seen the commercials for a credit card with Jennifer Garner asking multiple times, “What’s in your wallet?” I don’t know about you, but each time I see one of those I can’t help but change the question to, “What’s in your prospecting plan?” Hopefully, you’re avoiding answering that question. The fact is most salespeople’s answer is, “not nearly enough.”
A few months back, I put a video together on this subject. I suggest you take 5 minutes and watch it now. Below is a summary of the key points.
 
I get asked this question a lot: what’s in your prospecting plan? Here are several steps you can do right now:
-Know who your perfect client is. Take some time to write out about your perfect client, so you can focus your efforts on reaching these types of prospects.
-Create a list of the outcomes you can create. I’m not talking about features or

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