I coach a lot of sales managers and sales leaders and when I ask them what they want help with today, it’s rarely a big opportunity, it’s seldom coaching best practices, it’s hardly ever targeted metrics for their team, and it’s almost unheard of for them to request that I help them improve as sales managers, Oh no. They almost always want help with their biggest problem child. Every sales team has a maverick – the person that can’t be managed, but leads the company in sales. Over the past 33 years, I’ve met a lot of mavericks and the best advice I can give a sales manager is to ignore and thank your mavericks but don’t let them near the rest of your salespeople! This article is not about managing your mavericks!
This article is about the ineffective salesperson who is lazy, or has an attitude problem, or is stubborn,