When Steve Jobs came out with the iPhone, did you think you needed it? I sure didn’t. Be honest with yourself – did you think you needed a camera, a music player, a computer, and a phone all in the same device? No, probably not. All of us – the masses – didn’t know or believe it, but Steve job did and that’s why he was selling it. (I write more about Steve Jobs, the rollout of the iPhone, and the lessons we learn from it in my new book, A Mind For Sales.)
Think about that for a moment. What can you learn from it? Steve Jobs lead us, his customers. If he were merely a follower, he would have just designed an awesome flip-phone. But that’s not who Steve Jobs was. He never followed anyone; he lead. Now apply this to the context of what and why you’re selling
