Women in sales have a natural advantage.
When you think about salespeople, you probably picture men. History and Hollywood have made sure of that. Yet, many saleswomen outperform their male colleagues, and many men have admitted that to me when the other guys were out of earshot.
Women in sales understand that relationships are built on trust, and we have the savvy and patience to foster strong personal and business relationships. That’s why we’re great at getting referrals. We don’t wait for clients to refer us. We understand the power of proactively asking. We also understand that to get referrals, we must continue to invest in building our referral networks.
But despite our natural advantages, many saleswomen still struggle to get their voices heard. They get eyerolls when they advocate for stepping back from a quick, knee-jerk solution to assess the implications for the company and for employees. They get accused of being
