What Role Does Imagery Play In B2B Marketing?

Guest Post by Kayleigh Alexandra
We all know a compelling written portfolio, coupled with beautiful, emotive imagery, can sell pretty much anything to the right person. But while it often seems B2C companies have their visual strategy down, the same is less true of B2B. We’re aware that powerful visual content captures the imagination and gives context, yet all too often, the same, dreary stock photos rear their repulsive heads. Quality marketing photos are more important than ever before – whatever sector you’re in – so how can B2B brands do better?
First – some facts and figures
Need some convincing? The following information is taken from Hubspot’s visual content marketing statistics – and it worth remembering next time you’re putting content together.
 
When people hear information, they’ll remember 10% of that information three days later. If a relevant image is paired with that information, they’ll remember 65%.
 
B2C marketers put greater importance on visual content