When you learn a new sport, you might start by taking a training course designed for beginners. Once you’ve learned the required basics and developed a few fundamental skills, you can progress to a course for more advanced players, and so on. In sports, your progression is well defined. But in sales enablement, determining your current state of maturity and then how to progress to the next level of maturity is still a bit vague. So, let’s solve this.
Two weeks ago, we established a common understanding of sales enablement with a comprehensive definition. And last week, we discussed the sales enablement clarity model with all its facets in great detail. Now, let’s talk about the missing element, the sales enablement maturity model that is based on the enablement clarity model.
The enablement maturity model consists of four different maturity levels: random, organized, scalable and adaptive.
Each level shows different characteristics in each