Is prospecting a four-letter word in your mind? If you had to choose between prospecting and having a root canal, which would you choose? Maybe you wouldn’t choose the root canal; however, you certainly would rather have a cavity filled than have to prospect. Relax! You’re not alone.
It’s always been said that the things people fear most are death, taxes, and public speaking. I bet prospecting would be on the list too if everyone had to do it. If you’re like most people who dread prospecting, you have to keep a few things in mind. First of all, nobody is ever harmed, no animals or children are hurt and no blood is shed due to prospecting.
People’s attitude towards prospecting is simply that: an attitude developed in the mind that can be either positive or negative. It’s just a matter of what you make of it. For many, that attitude is