What is the Best Way to Follow-Up With a Prospect?

Before I even get into the best way to follow-up with a prospect, I need to be firm about one thing: never start what you can’t finish! Thinking you can make a couple prospecting calls and that’s all it will take is foolish. Similarly, thinking you’ll fill your pipeline by making a bunch of calls one day but knowing you’ll never be able to follow up. Let me say it again: don’t start what you can’t finish!
The best way to follow-up with a prospect is repetition. That’s what it takes! It’s no different than Nike or Apple and the amount of advertisements they run, because they know it will take multiple ads to get you to buy. My gut tells me that what you’re selling and who you are aren’t as famous as Nike or Apple, so that means you need to be doing the same and even more.
 
 
First, let