What Is Sales Enablement Success?

After discussing lots of sales enablement challenges here and here, let’s move on and look at the biggest sales enablement successes our study participants shared with us, based on our 4th Annual Sales Enablement Study.
Sales enablement success comes in different forms and shapes — and it lacks clarity. (click to tweet)
After analyzing all of your text answers regarding your biggest success and why, three central themes emerged. One is that sales enablement success comes in different forms and shapes. Two is that there is no clarity at all around what sales enablement success actually means and, even more important, how it is measured. And three is that just the accomplishment of activities is very often considered a success.
The latter applies to young enablement teams just getting started. Having established a function, a person or the first initiative is a big milestone and, at that stage, a success. The creation of