What is Predictable Pipeline and How Does the Sales Funnel Play a Role

By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing
Recently, I was doing some SEO keyword research, and it showed people are confused between the sales funnel and sales pipeline; many people believe they are the same based on search behavior.
Understanding the difference is important for B2B sales and marketing. Companies will spend many resources to fill a sales funnel with leads, but forego the fundamental elements that create a predictable pipeline. My hope, after you read this article, is that you will understand the importance of developing a predictable pipeline strategy and the role the sales funnel plays, how it differs from the sales pipeline, but is still a crucial part in creating a predictable pipeline.
What is Predictable Pipeline?
The predictable pipeline is an integrated strategy to find, reach, and convert prospects into customers that align sales and marketing efforts.
The outcome is to define business objectives and measurable goals for marketing, integrate