What Happens When You Force a Square Sales Peg into a Round Sales Hole?

Can you imagine attaching a snow plow to a Lamborghini and hiring yourself out to clear parking lots?  Back in April I wrote about our new puppy.  Now he’s 1-year old and has grown to 60 pounds, but could you imagine putting a saddle on him and selling rides on the beach?  Could you imagine if the US arsenal of nuclear weapons consisted of putting 1,000’s of firecrackers into a plastic cylinder and then saying to North Korea, “try us!”
These are all examples of trying to put a square peg into a round hole – things you just don’t do.  And that’s how I felt when I received an email asking how to deal with the following sales challenge.