Can you imagine attaching a snow plow to a Lamborghini and hiring yourself out to clear parking lots? Back in April I wrote about our new puppy. Now he’s 1-year old and has grown to 60 pounds, but could you imagine putting a saddle on him and selling rides on the beach? Could you imagine if the US arsenal of nuclear weapons consisted of putting 1,000’s of firecrackers into a plastic cylinder and then saying to North Korea, “try us!”
These are all examples of trying to put a square peg into a round hole – things you just don’t do. And that’s how I felt when I received an email asking how to deal with the following sales challenge.