What Does It Mean to Sell Today

I see sales as the most fantastic position anyone can have.  Often, I struggle with what to call it because I don’t see it as a profession, I don’t see it as a job, I see it as a lifestyle.   We’re in the middle of a pandemic, and clearly these are unusual times. It is in a time such as this that I see sales as an honor, because it is about helping people.    
More than ever, our job is to help people. The days of thinking you, as a salesperson, can jam something into someone’s face and get them to buy are long gone.  Customers are smart!  If I thought that’s what sales is all about, there is no way I would be in love with sales. I’m in love with sales simply because I love people. 
A core principle in my new book, A Mind for Sales is directed at helping