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What Do Your Customers Have to Say About Your Sales Leadership?

Mark Hunter - 26 October 2018

You might be one who walks around saying how good of a sales leader you are, but it’s totally worthless if your customers don’t think the same about you.  When somebody tells me they don’t have great customers and they would like to get rid of most of them, I have to wonder if maybe the salesperson has it all backwards.
Maybe it’s not the customer who needs to be fired. Maybe it’s the salesperson.
Harsh thinking?  Yes, but I’ve seen far too many salespeople running around saying how good they are in one sentence and then in the next sentence ripping on their customers.
Check out this 35-second video on lousy customers:
Our actions, our behavior and our words all become part of the image the customer paints of us.  Maybe the painting the customer has is anything but a Monet or Rembrandt.  Maybe it’s a piece of junk ready to be discarded

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