You probably don’t know your customer as well as you think and should know them. As a result, your business is at risk. Below are 10 questions you need to answer to know your customers, so you can better reach each of them.
1. What are my customer’s business objectives for this year?
2. What is my customer’s personal objective for this year?
3. Who are the other people I need to get to know?
4. What are the competitive threats my customer is dealing with?
5. What are the big issues or risks my customer is dealing with?
6. What would happen if my customer lost their biggest customer?
7. Where is my customer’s growth going to come from?
8. How is my customer’s business perceived in their area and their industry?
9. How important is what I sell to their overall business?
10. How important am I to my customer?
Take a moment to answer each of these questions
