What Can You Do To Create a Better Experience For Your Customers?

If you’ve ever seen one of my speaking presentations, you’ve most likely heard my story about my favorite cab driver. It is an example of excellent customer service. It’s universal—I don’t know of anyone that hasn’t been in a taxi. If for some reason they haven’t, I can’t imagine they don’t know what one is.
In the story, I talk about the “amenities” the driver offered, which made me want to ride with him the next time I was in his city. These included complimentary soda, newspapers and a quick side trip to see a famous local attraction – at no extra charge. I also received a surprise thank you note four days after the trip.
Last week my friend, Ron Prather, sent me an article from HyreCar entitled, “15 Things Every Uber & Lyft Driver Should Keep In Their Car.” Some items were business necessities—a spare tire kit, the right kind