Across the board, I have witnessed a plague among sales professionals and at times sales leaders. The talent seems there. The structure aligned or aligning. The solution valuable. Yet, the sellers fall short in reaching targets, meeting quotas and scaling goals.
The issue often boils down to something missing among salespeople and overall culture: a lack of urgency.
A Lesson From the Evolution of the Pit Stop
Before we move forward, watch this two-minute video to witness the difference between a team that acts with precision and urgency and a team that appears busy but is methodical in reaching their objective.
The first takeaway from the video you just watched was the elapsed time difference between these two pit stops. Certainly the modern pit stop was faster than the 1950s pit stop.
Yet, taking note of the time difference is just part of the insight this example can provide. The modern pit stop crew’s decreased