If you’re not getting the results you want, it’s time for sales innovation.
Business is unpredictable and uber-fast-paced. Everyone is overloaded with work. The day of the week (or weekend) doesn’t matter much anymore. We can be on calls anyplace around the globe at any hour.
Much is not only unpredictable, but complicated. We get mixed messages. Clients tell us deals will close, and then delay the launch. Prospects tell us they’re decision-makers, even when they’re not. We focus on the tasks to complete and emails to send, and we lose sight of our big-picture goals. We struggle to find time for ourselves, our friends, and our families.
How do we change things up and get off the hamster wheel? First, we must give up the way we’ve always worked. Give up what we know to make room for sales innovation—new ideas, new processes, new inventions, new everything. Just as we ditched our