Want Results? Stop Your Pitching and Try Business Storytelling

No one really listens to sales pitching anyway.
Are you focused on business storytelling? Or have you reverted to those old, tiresome sales pitches that go on and on about why you’re so great? Newsflash: Nobody wants to hear that.
What do you remember about a speaker, a movie, a novel? Not the ads for those events or products. You remember the stories. People are riveted by stories. We grew up with storybooks like Chicken Little, The Little Engine That Could, Click-Clack Moo, and Green Eggs and Ham. Each story has a main character and a moral, but stories aren’t treatises on morality or overcoming obstacles. We get the main point through a story. The same is true with business storytelling.
“Facts tell, stories sell.” I heard those words years ago from a prominent speaker, and they’ve stuck with me. Facts are important when you’re a scientist, when a client asks you for